PRCA – Survival Guide to Communication Materials
“The key to writing a good press release is clarity of thought: clear thinking leads to clear writing. Unclear briefs and mountains of messaging can cause confusion – it’s easy to get so tangled in the minutiae that you forget to think about the bigger picture. Ask yourself: what is the news story? Who is the target audience? Why will customers be interested in the new product? Ignore marketing fluff and think about the news and customer benefits.”
From website content to newsletters, and presentations to brochures, this guide has all you need to know to produce effective communication materials.
Courtesy of the PRCA (www.prca.org.uk) please find below a link to download this guide.