PRCA – Survival Guide to Media Relations
Media relations is just one element of the broad discipline of public relations, but it is
often a significant element of a public relations campaign, and doing it well is a real skill.
This guide will provide you with practical insight into getting media relations campaigns
right.You will learn about the UK media, tips on writing a press release, approaching a
journalist and how to evaluate your campaigns.
Courtesy of the PRCA (www.prca.org.uk) please find below a link to download this guide.