HOOKED GOES DIGITAL
The changing face of media is all about you.
As PR consultants, we’ve always been used to interacting with a highly networked world. Predominantly, this has been around traditional media outlets such as newspapers, magazines, radio and TV. But communications channels are changing, and like it or not, your business or organisation is being blogged about, discussed, reviewed and commented upon. You need to know about it!
There is no clear definition of who is and who isn’t media anymore and essentially we are all publishers if we want to be. We can create our own content on blogs, or via twitter and soon Facebook will be opening up the status section of the site to the public, if you opt in to this. As a form of communication, it is as
important to the 21st Century as both television and the mobile phone explosion have been.
