The Bristol based PR team at Corixa Communications are experts in identifying relevant new channels to reach your audiences. You’ll be familiar with the terminology new media, online and digital and you’ll certainly have come across blogging, podcasting and social networks, all of which cover a multitude of occupations and interests.
The explosion of the internet and with it social networking, is having a momentous effect on the way we interact and communicate. The very fabric of our everyday lives is steadily changing and we’ve got digital communications to thank.
As PR consultants, we’ve always been used to interacting with a highly networked world. Predominantly, this has been around traditional media outlets such as newspapers, magazines, radio and TV. But, communications channels are changing, and like it or not, your business or organisation is being blogged about, discussed, reviewed and commented upon.
People (or should we say your customers and stakeholders!) can be found online looking for and collecting information about almost any topic, all hours of the day, every day of the week. So for all organisations, the digital channel presents both an opportunity and a challenge to engage with new and existing customers that are themselves using digital communications as part of their everyday life.
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