Reputation building
Asian Sourcing Link (ASL), the Far East based procurement specialist and global leader in branded merchandise, provides total supply chain management services to its customers, through its offices in Hong Kong, China (Shenzhen, Shanghai, and Ningbo), UK, USA and South Africa. ASL has over 1,000 partners in the Far East and expertise in many different product categories.
Corixa was appointed to develop and implement a communications plan for the business, focussing on building ASL’s reputation in the UK through a trade media relations campaign. This included a tactical mix of press releases, case studies, feature placement and leadership commentary from ASL’s managing director.
