Stakeholder engagement
Corixa implemented a full PR programme for British Energy plc to help the company build a dialogue with customers and stakeholders. British Energy provides around a fifth of the UK’s power with a fleet of nuclear power stations and a coal fired plant. Rising electricity prices and the need to reduce carbon footprint have lifted energy up the boardroom agenda.
We helped British Energy respond by building a new web resource at http://www.letstalkpower.com/ where the company engaged customers on a range of issues including low carbon energy, smarter energy buying and the energy market. This was timed to support the company’s annual energy conference Talk Power. A PR programme was also implemented across national, business and energy media.
