Reputation building
For the last five years, Europe’s leading specialist accommodation, meetings and event management solutions company, BSI, has enlisted the help of Corixa to raise its profile and credibility across a variety of business sectors as an innovative business-to-business supplier that can improve a client’s bottom line and procurement processes.
Key to our communication strategy is the education of business travel buyers, purchasing departments and company directors about the benefits of a hotel booking agency. Activity includes topical surveys, thought leadership comment, industry seminars, editorial supplements and profile features.
