Launches and sales support
Godminster Vintage is an organic food specialist based in the heart of Somerset. Following the success of its flagship product, Organic Cheddar, Godminster Vintage has developed a range of handmade, award-winning cheddar crackers, a chunky chutney and more recently, a diverse range of vodkas flavoured with organic fruits and roots from the farm.
Due to Corixa’s strong links with consumer media contacts, we were appointed in 2009 to launch Godminster Vintage’s new Oak Smoked Cheddar to raise the profile of the brand through taste tests and product features.
The Corixa team has been busy identifying opportunities in the food and drink, lifestyle and women’s interest media to place editorial coverage of the new Smoked Cheddar and use the product launch as a platform to promote other products in the Godminster Vintage range, including its unusual Horseradish Vodka.
Corixa has set up a series of company features in the food pages of a leading regional magazine and has also placed coverage of the brand in a range of other consumer titles including Living Etc, Style and Essentials.
