Stakeholder engagement
With apprenticeships and skills development high up the business agenda, Corixa was called in to help the City of Bristol College launch a new one-stop-shop training service for businesses in 2006 called Partners in Business.
Activity to date has been targeted at three core trade sectors – construction, food service and engineering – and has specifically included community outreach, media relations and industry-led events.
Highlights have included the launch of an Apprenticeship and Skills Academy to encourage support of apprenticeships and skills development; a PR campaign to promote FEAST (Food Excellence and Skills Training) aimed at encouraging better meal planning and preparation throughout schools in the South West; and a successful trade sector outreach programme which targeted core industry groups and their relevant media titles.
