Asian Sourcing Link
Corixa has recently commenced working with Asian Sourcing Link (ASL) the Far East based procurement specialist and global leader in branded merchandise. The business provides total supply chain management services to its customers, through its offices in Hong Kong, China (Shenzhen, Shanghai, and Ningbo), UK, USA and South Africa. ASL has over 1000 partners in the Far East and expertise in many different product categories.
Corixa has developed a communications plan for the business and is working to build up ASL's reputation and brand awareness in the UK through a trade media relations campaign. This involves a tactical mix of press releases, case study and feature placement and a media engagement programme with Managing Director. The aim of the media meetings is to develop stronger and longer term media relationships with core trade contacts and identify areas for expert commentary.
