Supporting Briers with sales focused PR
Briers offers gorgeous gardenwear to UK consumers and is a leading specialist in quality, design led gardening gloves, Wellington boots and protective garden kit.
Corixa is briefed to create and implement Briers first consumer PR campaign. Our aim is to encourage female consumers to buy Brier's stylish but functional gardenwear for themselves and their children.
The strategy has been based around editorial domination in key consumer titles during key gardening times - Spring/early Summer.
Using our existing contacts we have built up strong relationships for the brand with the garden, home, women's and children's interest titles, TV, Radio and new media.
The campaign has been a great success and three substantial pieces of national newspaper coverage have been achieved in addition to securing media coverage in all key gardening titles within the first month of the campaign.
