Building sales for BSI
Travel and entertainment expenditure is one of the biggest costs any company faces. Booking hotel space - accommodation, meetings and conferences - in particular absorbs a great deal of time and money, and those companies that resort to a DIY approach, i.e. unmanaged and unchecked, will most likely be paying too much and spending too much time sorting out each booking.
BSI has forged a market niche by developing the knowledge, expertise and online tools to provide a package of solutions that can be tailored to the specific purchasing requirements of a company, whether large or small. The issue was, up until we started working with them, that they were one of the best-kept secrets.
Supporting BSI's business strategy, we have raised BSI's profile and credibility across a variety of business sectors as an innovative business-to-business supplier that can improve a client's bottom line and procurement processes. Key to our communications strategy is the education of business travel buyers, purchasing departments and company directors about the benefits of a hotel booking agency.
To date, we've succeeded in making BSI newsworthy and relevant to a wide range of businesses. Activity has included topical surveys, thought leadership comment, industry seminars, editorial supplements and profile features.
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