Driving sales for Crane Merchandising Systems
Crane Merchandising Systems (CMS) is one of the world's leading design and manufacturers of vending and beverage dispensing equipment.
We were asked to help CMS boost visibility and sales in the UK and Europe.
To do that we have formed strong relationships with the key trade titles on CMS' behalf and often suggest feature angles and sources comment opportunities for the team. We write regular news releases showcasing new equipment, appointments and system updates and co-produce a bi-monthly newsletter, which is issued internally as well as to an extensive database of customers and prospects.
Where we really score is on communicating very technical information in a manner that is both accessible and interesting to a wide audience.
Karin Sadler, marketing manager at CMS, comments: “The team at Corixa continues to provide CMS with fantastic PR support. They consistently meet the brief, are proactive, always respond within deadline, and really take the time to understand our business.
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