Helping Elephant Loans and Mortgages list on AIM
In 2006 we ran a campaign to generate positive interest in Elephant Loans & Mortgages up to and during their AIM listing.
We undertook a comprehensive analysis of the issues that could affect perceptions (internal and external) - particularly with journalists and then saturated city and investor media with the pending announcement to secure news editorial. Days prior to the listing we launched a comprehensive target media contact programme to generate understanding of company and its market. We negotiated briefing opportunities and maintained regular news flow over a two-week period in the lead up to and directly after flotation.
31 pieces of relevant, on message coverage were gained in titles including Investors Chronicle, FT and the Daily Telegraph, as well as trade titles including Mortgage Strategy and Financial Adviser.
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