Homebuilding: PR for George Wimpey South West
George Wimpey is the UK's leading housebuilder with over 14,000 new homes built each year.
Corixa has been working closely with the marketing and sales teams at George Wimpey South West to boost visibility among prospective housebuyers and drive footfall to showhomes.
As well as media relations with key regional titles Corixa has also gone that step further by organising launch events, journalist ‘live-in’ experiences and school initiatives. Highlights include a double page spread in the Swindon Advertiser.
Heather Vernon, comments; “Corixa often come to me with creative ideas like the ‘live in’ concept where we profiled a couple who lived in one of our flats for two weeks. It worked really well and got some great coverage. This is exactly what we look for from our agency.
”
Visit the George Wimpey website
