Kitchen Craft: Driving sales for one of the favourite names in the kitchen
Kitchen Craft is one of the UK's leading kitchenware producers and make everything from traditional kitchen tools to contemporary gadgets.
Corixa was asked to further enhance consumer brand awareness and drive company sales.
Summer 2006 saw the launch of the ‘Contemporary British Kitchen’, a consumer focused campaign from Kitchen Craft, and to kick start activity Corixa organised and managed a spectacular launch event in collaboration with celebrity chef Gino D'Acampo.
Gino entertained guests with two very engaging cookery demonstrations and treated everyone to a delicious lunch of fine Italian cuisine - cooked by the connoisseur himself.
The event was a great success and enjoyed by everyone there, but the key result had to be the sales achieved on the back of the activity. More then £50k in sales was generated the week after the event.
Visit the Kitchen Craft website
