Kitchen Devils: building the brand of a household favourite
Kitchen Devils is recognised as the UK expert in the design and manufacture of quality everyday kitchen knives.
Corixa was asked to raise the profile of Kitchen Devils and enhance brand visibility with trade retailers and consumers.
To do that we have worked closely with the key trade and consumer media, creating strong relationships with target journalists which has led us to secure coverage in relevant titles including BBC Good Food, Observer Food Monthly, Housewares Magazine and Housewares Focus. We have worked with the target media to position Kitchen Devils as the cutting-edge market leader within their sector, issuing releases and placing feature comments in industry publications.
Fran Kershaw, senior brand manager at Kitchen Devils, comments: “Corixa has been proactive in securing every opportunity available to get the Kitchen Devils brand into the target arenas. They have an acute understanding of the business and where we want to go and show their dedication through continual PR support.”
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