Attracting adult learners for the Learning and Skills Council
The Learning and Skills Council (LSC) asked Corixa to highlight the specific programmes and successes of its skills4business programme in Swindon and Wiltshire.
We used local paper and broadcast media to focus on reaching the employers who needed training for their teams, providing them with compelling evidence of the business benefits of using the skills4business programme.
A three-month programme of ‘Expert Spotlight
’ columns were secured in the Wiltshire media, drafted and bylined to LSC training advisers to illustrate their expertise. Extensive media coverage was also secured for the skills4business Skills Awards event, which included case studies for winners in regional titles.
“Corixa's work has really strengthened our relationships, particularly that of our director Peter Marsh, with the key business journalists,
” says Stephanie Stephenson, marketing manager, Learning and Skills Council Wiltshire and Swindon. “Their work to arrange and manage a press briefing between Peter and the business editor of the Swindon Advertiser to discuss the launch of Train to Gain secured us a fantastic front page story in our key regional business supplement.
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