Money Partners
There have been two major changes to the mortgage market in recent years, notably the onset of regulation via the Financial Services Authority and the surge in specialist or non-standard mortgage lending. This latter development has been due to a burgeoning market of would-be homeowners who cannot obtain mortgages from conventional high street lenders.
Money Partners- the brainchild of two well-known industry entrepreneurs - launched as a new specialist lender on mortgage regulation day 01 November 2004. We were appointed to roll out a phased launch campaign aimed at raising awareness with the mortgage intermediaries and the corresponding specialist media of the lender's offer. As well as the immediate launch, we also developed and implemented an ongoing communications programme designed to establish the new lender's credibility as new leading light in a very competitive industry.
An intensive media relations programme forms the foundation of activity that we deliver for Money Partners. Working with the Communications Director, this activity has resulted in ongoing proactive requests for market comment, feature contribution and other high profile editorial opportunities. Money Partners today is one of the most respected and successful lenders in the industry.
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