Building the reputation of some major international DIY brands
You have probably heard of Ryobi, AEG and Milwaukee power tool brands - they are world leaders. TTI is the Hong Kong based company that owns them and they are looking for growth right across the range.
We are tasked to help drive visibility and sales for these brands with the people that buy professional power tools - builders, electricians, plumbers, and woodworkers. This audience likes detailed product information, test results, innovative competitions and practical ideas on getting more out of their tools
We work closely with key trade media to deliver this.
We also provide consumer PR support for the Ryobi brand, not just for power tools but for garden products too. This is a very competitive area and we are always having to come up with news ways to get the brand and the products profiled in national and gardening media. We are up to the task though…
Joao Barufi, marketing manager says:
“Corixa has employed a creative approach, and established relationships with some key titles. We're very pleased with the results - in six months the team has generated over 40 cuttings across both consumer and trade titles, including The Sunday Telegraph, The Evening Standard and Professional Builder. Given this level of success, we're now hoping to expand Corixa's remit to include more TTI brands.
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Visit the Ryobi website
